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Daily Archives: August 4, 2021

How to Measure Brand Authenticity

How to Measure Brand Authenticity

Survey Design, Topics in MarketingBy Joe HopperAugust 4, 2021

If you have been tasked with the job of measuring “brand authenticity,” you probably noticed what a messy conceptual world you are now in. The idea of brand authenticity makes sense, but all the vague and competing definitions proffered by consultants surely makes your job harder. In comes market research to the rescue! A professor…

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