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Daily Archives: September 22, 2021

The Problem with “Check All That Apply” Survey Questions

The Problem with “Check All That Apply” Survey Questions

Survey DesignBy Joe HopperSeptember 22, 2021

The problem (so we’ve been told) with check-all-that-apply survey questions is that respondents do not process the full list of response options carefully and thoughtfully. Instead, they glance through, knowing they’re supposed to find at least a few that are relevant to them. They check the ones that jump out (often at the top of…

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