The Quintessential Robot Survey

The Quintessential Robot Survey

Even the very best survey shops are pressured to do bad work. My recent experience with one bad survey from a fancy survey shop illustrates in multiple ways one of the biggest problems facing market research today: bad surveys via robots, including the newest dreaded incarnation of robots: Artificial Intelligence. The survey came from a…

6 Top Causes of Measurement Error in Surveys

6 Top Causes of Measurement Error in Surveys

Having focused intently over the last several months on best practices for writing surveys (see Five Last Steps in Writing a Questionnaire and How to Write Surveys: 25 Best Practices) I have been paying extra attention to the work of research methodologists who codify best practices and develop protocols for implementing them. One set of…