AI (Artificial Intelligence) Just Rescued Our Survey — We Overlooked a Huge Mistake and a Robot Flagged It for Us
I write a lot about how robots are messing up market research. But yesterday, I had the happy experience of a robot helping us in a surprising a way. It flagged an error in a list of competitive brands for an ATU study (Attitudes, Trial, and Usage)—an error that would invalidated our results if we…