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Daily Archives: March 25, 2020

AI (Artificial Intelligence) Just Rescued Our Survey — We Overlooked a Huge Mistake and a Robot Flagged It for Us

AI (Artificial Intelligence) Just Rescued Our Survey — We Overlooked a Huge Mistake and a Robot Flagged It for Us

Data Collection, Future Trends, Survey DesignBy Joe HopperMarch 25, 2020

I write a lot about how robots are messing up market research. But yesterday, I had the happy experience of a robot helping us in a surprising a way. It flagged an error in a list of competitive brands for an ATU study (Attitudes, Trial, and Usage)—an error that would invalidated our results if we…

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