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Daily Archives: June 5, 2019

How Our Brains Untangle Bad Survey Questions

How Our Brains Untangle Bad Survey Questions

Data Collection, Survey Design, Survey TipsBy Joe HopperJune 5, 2019

What if a survey asks you a question that implies a yes-no answer (“Have you ever …”) but then offers you answer options that are different from what it implied (“often, sometimes, rarely, never”)? New research tells us that it depends on how the survey is administered. If the survey is online or on paper,…

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