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Daily Archives: November 13, 2019

Fix Your Jargon-Filled Survey with Ordinary Words Real People Use

Fix Your Jargon-Filled Survey with Ordinary Words Real People Use

Survey Design, Survey TipsBy Joe HopperNovember 13, 2019

An important role for good survey researchers is to translate ridiculous sounding jargon their clients give them into ordinary words that real people use. The jargon is typically business or marketing related, because most surveys are done for business or marketing clients. But I just ran across some “marketing science” jargon (created by market researchers)…

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