Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Versta Research Post

What People Think of Surveys

One resource that we give far too little thought in market research are the people who offer their time and thoughts about the stuff we are researching.  They are truly the lifeblood of market research. An article in the spring 2011 issue of Public Opinion Quarterly looks at trends over the last thirty years in…

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Versta Research Post

Overcoming Your Math Curse

Learning the math behind market research is not easy because there is no programmatic way to master it as a body of learning.  It is not like algebra, geometry, calculus, or statistics in high school or college.  It is complex and multifaceted and draws upon nearly every area of theoretical mathematics, but it must be…

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Versta Research Post

When to Use Paper Surveys

One might think that with evolving technologies, the old-fashioned ways of doing research, like using paper and pencil, might disappear.  But it turns out that paper surveys are not dead, and here is a nice example that dramatically illustrates their value. As newly-appointed director of market research for the American Marketing Association in Chicago, I…

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Versta Research Post

How to Measure the Un-Measurable

Yesterday nearly one hundred marketers and researchers met in Chicago to talk about new directions in marketing research.  Our topic:  Measuring the Un-Measurable.  The event was organized by the AMA’s market research group in Chicago, headed by Joe Hopper, president of Versta Research.  The event brought together professionals from companies such as Cargill, Allstate, US…

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Versta Research Post

Can a Focus Group Save Spider-Man?

After spending $65 million and previewing the show over sixty times since the end of last year, the producers of the new Spider-Man musical in New York are turning to focus groups and surveys in hopes that market research can do something…anything…to save the amazing Spider-Man from destruction. Last week, theater critics roundly panned the…

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Versta Research Post

The Magic Numbers . . . . Reappear!

Last quarter we wrote about Magic Numbers in Market Research—those arbitrary rules of thumb and cut-off points we use when quoting things like minimum samples sizes or how many people to include in a focus group.  Presto!  Like magic, the issue appeared in the New York Times a few weeks ago, this time related to…

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Versta Research Post

Tips for Surveys on Smartphones

The technology to field surveys via mobile devices has been around for a while, but has not yet gained much traction (and for good reasons).  But with smartphones now proliferating at a remarkable pace, we may be in for a change.  Deloitte released their 2011 IT and technology predictions last week, arguing that smartphones are…

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