Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.
Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.
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I don’t know how big the Versta Research blog fan base is, but at the very least, the Quirk’s editors seem to follow us, and sometimes they ask for permission to reprint an article. Such was the case for an article we wrote last month about anonymity in research. The gist of that article was…
The New York Times’ recent brand and marketing campaign is all about Truth. Well, if Truth really matters, then they desperately need a good old fashioned survey to back their flimsy claims in a recent article about how small business owners view the candidates running for president. In a front-page article of the business section…
We have experimented with different styles and formats for reporting research results over the years, including traditional report decks, animated PowerPoint, infographics, headline reports, whitepapers, and live (sometimes video-recorded) presentations. But we have never quite taken the step of creating a video report as the primary presentation of research findings. A client just did it…
Whether you’re a seasoned research professional, a newbie, or whether you dabble in research for other job responsibilities (like marketing or strategy) you will probably find something you don’t yet know in our winter newsletter with a feature article on 25 Things You Might Not Know About Research. It covers topics from stats, to charts,…
In our company we nearly always try to keep data collection “anonymous.” This means that for most of our surveys we intentionally do not know the identity of who participates (though our sample providers do). We rarely ask for any type of identifying information, not even a first name. If for some reason we have…
It really bugged me that I got this “survey” invitation last week, in part because it conforms so well to many of the best practices we advise for designing effective survey invitations. Take a look: It offers a generous incentive. It has a nice graphic saying how long the survey takes. It has a prominent…
Our school teachers were right: Learning how to write effectively makes a huge difference if your job involves communication. This applies to market research and marketing. Improving your writing will help you write better reports, better surveys, and better campaigns. It’s not that hard. You need not learn the art of essays, novels, dissertations, or…
Market research isn’t dead. It just keeps moving around and re-inventing itself as organizational needs for primary research change. Some of it has moved to operations groups, and now focuses exclusively on Customer Experience (CX). Some of it has moved to User Experience (UX) groups, as we have noted in a few recent articles (6…
An important role for good survey researchers is to translate ridiculous sounding jargon their clients give them into ordinary words that real people use. The jargon is typically business or marketing related, because most surveys are done for business or marketing clients. But I just ran across some “marketing science” jargon (created by market researchers)…
I pulled this list of six books on user research from a much larger list of recent books and articles compiled by a colleague in the research industry. These books offer valuable ideas for all types of market research because UX research has moved far away from just website usability. It now encompasses a broad…