Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

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Versta Research Post

The Beauty of Conjoint Analysis

One of the cool things about social science and marketing research is that it brings together mathematics and human behavior.  Mathematics is beautiful, elegant, and abstract.  It is much like art.  Human behavior is messy, contradictory, and frustrating, desperately in need of a way to make sense of it.  Bringing the two together – turning…

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Versta Research Post

Three Ways to Improve Online Verbatim Data

Good open-ended questions and thoughtful responses to these questions can yield amazingly rich and insightful data.  But given the generally poor quality of responses to open-ended question in mail surveys, some have speculated that open-ended questions in online surveys would suffer a similar fate. Research seems to show this is not the case.  Further, a…

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Versta Research Post

The Market Research Middlemen

How to Add Value: Provide Insight and Understanding In a provocative new book entitled What Would Google Do? author Jeff Jarvis claims that “Middlemen Are Doomed” because the Internet has made information so easy, accessible, and cheap.  He argues that the Internet links buyers and sellers directly, and it allows buyers to get information and…

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Versta Research Post

The Walmart “Poll” of Chicago Residents

Mistakes to Avoid when Conducting a Public Relations Survey Surveys and polls can be powerful tools to understand what people are thinking and doing, and they can provide good data for public relations efforts and community outreach.  Unfortunately they can also be gimmicks, which erodes trust in polling and in the organizations sponsoring them.

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