Versta Research Blog

Versta Research Blog

About Versta

Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

Explore Versta

Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Versta Research Post

There Are Too Many Surveys

You might think that a research firm specializing in surveys would be glad to see a world in which customer feedback surveys are everywhere.  Not so.  I take part in a lot of webinars, and unfortunately I am asked to complete a survey (at least one) every time I attend.  Some websites ask me to…

Read the rest of this entry
Versta Research Post

Two Ways to Find Data for a PR Story

In a recent blog post entitled Data-Driven Journalism, Walker Sands, a Chicago PR agency, outlined two ways to get media placement for your company or your client with research.  The premise is that journalists and readers are hungry for interesting stories, and in today’s data-driven world some of the most interesting stories come from –…

Read the rest of this entry
Versta Research Post

When to Use Survey Monkey

Versta Research uses Survey Monkey for its own Versta client satisfaction work.  At the end of an engagement we send clients a link and ask them for an evaluation of our work. Why would a market research firm use such a primitive tool for its own feedback?  Are we like the cobbler who can’t afford…

Read the rest of this entry
Versta Research Post

A Better Way to Get Census Data

The U.S. Census is one of the most useful tools for research and marketing because it tells you how many people fit specific demographic profiles and where they live.  It started out as a simple count of how many people live in each state in order to allocate congressional seats.  But it has since become…

Read the rest of this entry
Versta Research Post

Focus on Solutions in PR Surveys

A public relations client early in my career gave this assessment of my work:  “Joe is strong at highlighting problems, but what I really care about is solutions.”  That was many years ago, after I left university teaching and started doing client work full time.  Her words have stayed with me and deeply shaped the…

Read the rest of this entry
Versta Research Post

Better Data through Better Survey Design

Market researchers complain a lot when they get data back from surveys and see that people have been “speeding” through their surveys or that people are not giving thoughtful responses. But the problem is rarely “bad respondents” – instead the problem is lazy researchers.  When people discover that the survey they just agreed to take…

Read the rest of this entry
Versta Research Post

The Beauty of Conjoint Analysis

One of the cool things about social science and marketing research is that it brings together mathematics and human behavior.  Mathematics is beautiful, elegant, and abstract.  It is much like art.  Human behavior is messy, contradictory, and frustrating, desperately in need of a way to make sense of it.  Bringing the two together – turning…

Read the rest of this entry