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Daily Archives: April 25, 2012

Versta Research Post

Consumers Eagerly Answer What You Don’t Ask

Methods & Tools, Survey Design, Survey TipsBy Joe HopperApril 25, 2012

Most people who take surveys want to share their opinions, which is important for researchers hoping to get a few nuggets of data from willing respondents.  The trouble is, if a survey it not written carefully, a respondent’s urgent desire to share their feelings may bias their answers to other questions. Two marketing professors at…

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