Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

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Versta Research Post

More Research on Phone vs. Online Surveys

Another article was just published in the Spring 2010 issue of Public Opinion Quarterly exploring data quality differences between online surveys and phone surveys. The findings were based on a lab experiment in which subjects completed survey questions either on a computer or over an intercom system with an interviewer. Doing the study in a…

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Versta Research Post

Don’t Do Research in Your Sleep

A colleague in market research once complained to me that he felt bored and unchallenged by all the client satisfaction and loyalty research he was doing, claiming he had mastered it to the point that he could do satisfaction and loyalty research in his sleep. I was struck because I could not think of any…

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Versta Research Post

How Long Should a Survey Be?

Asking people to fill out long, tiresome, and boring surveys is a scourge of the research, polling, and survey industry.  (Another is asking them to fill out a survey every time they interact with you — see There Are Too Many Surveys.)  Asking people to fill out long surveys teaches them to avoid surveys in…

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Versta Research Post

Five Research Design Tips

Good research happens by design.  That is one of the reasons we enjoy writing research proposals.  Writing proposals is an exercise in research design, which is the place and time where you must think in strategic and smart ways about what you are going to do and how you are going to do it.  You…

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Versta Research Post

How Good Are Online Survey Panels?

Ten years ago, surveys through online panels were rare.  Mostly we conducted telephone surveys.  Today it is the other way around.  With online survey panels being a $2 billion industry in the U.S., there is now a wealth of comparative data to measure and assess the implications of using online surveys as a substitute for…

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Versta Research Post

The Art of Asking Questions

This quarter’s newsletter from Versta Research focuses on the art of asking questions.  We suggest that the importance of business questions far exceeds the importance of survey questions or focus group questions.  You can’t do the latter without the former, at least not very well, and research that is not specifically designed to answer clearly…

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Versta Research Post

Conflicting Surveys Give You Insight

When multiple surveys about the same topic give different results, consider yourself lucky.  It provides an opportunity to dissect and understand the question you are trying to answer in a way you might not get otherwise.  A recent New York Times article provides a nice example when it comes to polls about health care.

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Versta Research Post

When to Kick Out a Survey Respondent

Nearly every survey begins with screening questions to ensure that only the people you are trying to reach are included in the survey.  For example, if you are conducting a survey of women, you need to ask about gender and kick out the men.  And because every question costs money, you want to qualify respondents…

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