Versta Research Blog

Versta Research Blog

About Versta

Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

Explore Versta

Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Versta Research Post

Taking Google Surveys for a Test Drive

Six months ago Google launched an intriguing new way to conduct cost-effective surveys that offers an alternative to omnibus surveys.  One or two easy survey questions are presented to online users as they seek access to high quality media sites.  They gain free access in exchange for answering the survey questions.  Google tracks how many…

Read the rest of this entry
Versta Research Post

Five Danger Signs When Fielding a Survey

A mistake often made by both professional and do-it-yourself researchers is letting a survey sit in the field without actively monitoring it.  Once we design a survey and put it out there for people to respond, we just wait patiently (or get busy on another project) until we have data for analysis, right?  But collecting…

Read the rest of this entry
Versta Research Post

Dilbert’s Actionable Deliverables

If you ever feel like strangling the next research consultant who promises to deliver “actionable insights” then you can join me and the Dilbert team in making fun of it instead.  Not only is it a horrid phrase, but it is unfortunately meaningless now that every research firm claims to be different from others by…

Read the rest of this entry
Versta Research Post

Dilbert Does Predictive Analytics

We love this cartoon because it raises such interesting issues about probability and prediction in market research. Here’s a quiz.  Suppose you own a retail store and want us to help predict which customers that come through the door will buy.  You want to focus your sales efforts on the best prospects.  We do our…

Read the rest of this entry
Versta Research Post

Wait! Wait! Don’t Dump That Data!

The first lesson I learned in one of my graduate-level research methods class was surprising and simple:  You need variation in your data if you want to do statistical analysis.  In other words, you cannot identify the causes, predictors, or so-called “drivers” of an outcome unless you have a whole variety of different outcomes in…

Read the rest of this entry