Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

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Versta Research Post

28 Questions to Ask before Buying Online Sample

With all our excitement over the last few months about the accuracy of online polling during the election season—substantially outperforming “gold standard” telephone research—there was not time to share ESOMAR’s September 2012 updated guide to purchasing online sample.  The guide consists of 28 questions all purveyors of online sample should answer, publish, and make available…

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Versta Research Post

How to Ask about Age on Surveys

This week we published Versta Research’s quarterly newsletter with a feature article entitled “Wisdom in an Age-Old Question.” While it might seem simple to ask a person’s age on a survey, it turns out that there are all sorts of ambiguities and documented sources of error in the various ways you might ask it. Fortunately,…

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Versta Research Post

5 Secrets of Innovation Success

Successful innovation and new product development involves a great deal of customer input.  The more ways in which customers are involved, and the more systematic your efforts to involve them in multiple ways, the more likely you are to succeed with an innovative product or service. This is according to new qualitative research just published…

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Versta Research Post

Google Beats Gallup in Recent Polls

If there is one super important lesson to be learned from this year’s round of election polling, it is that online surveys work.  Google Consumer Surveys, which use non-probability online samples, predicted the election far better than Gallup did.  And online surveys, overall, outperformed telephone surveys. The New York Times’ Nate Silver compiled polling results…

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