Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

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Versta Research Post

Google Beats Gallup in Recent Polls

If there is one super important lesson to be learned from this year’s round of election polling, it is that online surveys work.  Google Consumer Surveys, which use non-probability online samples, predicted the election far better than Gallup did.  And online surveys, overall, outperformed telephone surveys. The New York Times’ Nate Silver compiled polling results…

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Versta Research Post

Taking Google Surveys for a Test Drive

Six months ago Google launched an intriguing new way to conduct cost-effective surveys that offers an alternative to omnibus surveys.  One or two easy survey questions are presented to online users as they seek access to high quality media sites.  They gain free access in exchange for answering the survey questions.  Google tracks how many…

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Versta Research Post

Five Danger Signs When Fielding a Survey

A mistake often made by both professional and do-it-yourself researchers is letting a survey sit in the field without actively monitoring it.  Once we design a survey and put it out there for people to respond, we just wait patiently (or get busy on another project) until we have data for analysis, right?  But collecting…

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Versta Research Post

Dilbert’s Actionable Deliverables

If you ever feel like strangling the next research consultant who promises to deliver “actionable insights” then you can join me and the Dilbert team in making fun of it instead.  Not only is it a horrid phrase, but it is unfortunately meaningless now that every research firm claims to be different from others by…

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