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Daily Archives: April 11, 2012

Versta Research Post

60 Million Surveys Is Too Many

Data Analysis & Analytics, Data Collection, Methods & Tools, SamplingBy Joe HopperApril 11, 2012

How big of a sample size do you really need? A recent article in the New York Times cited the following statistics: A small Voice of the Customer (VoC) research company called Mindshare Technologies collects satisfaction data from 175,000 respondents every day. That’s 60 million in a year. ForeSee, a small customer experience analytics firm…

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