Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

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Versta Research Post

New York Times Shifts to Online Polling

Over the last few years it has become clear that random digit dial telephone surveys—once the gold standard of survey research—are no longer so golden.  But the New York Times has been a holdout among media giants, refusing to use online polls or to report findings from them.  They have clung to the false idea…

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Asking Respondents to Tattle on Others

Asking Respondents to Tattle on Others

One of the most useful techniques for in-depth qualitative interviewing is to ask respondents not only what they think, but what their friends, family, or colleagues think.  It opens a whole new level of conversation and insight because all of the sudden respondents feel free to talk about their understanding and assessment of the world…

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How to Make Spectacular Infographics

How to Make Spectacular Infographics

This week, after nine months of intensive study and practice, we published our Summer 2014 Newsletter with a feature article on How to Make Spectacular Infographics.  It offers tips and tricks and some how-to insights.  It is based on a company-wide internal initiative launched last fall to develop an infographic summary of research findings for…

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1 in 3 Research Firms Fly Blind with Mobile

1 in 3 Research Firms Fly Blind with Mobile

Last week we wrote about social media and market research, and suggested that industry experts agree it is not yet shaking the foundations of how we do research.  So what about the other gigantic Internet development of the last decade—mobile technology? It should be shaking the foundations of how we do research.  Current estimates are…

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Perils and Pitfalls of Social Media for Research

Perils and Pitfalls of Social Media for Research

It’s been four years since the AMA convened a panel of thought leaders in market research to ponder questions about how social media fits into research practices and methods.  An excerpt of our discussion was published in Marketing News in 2010.  Last month, another top industry group (AAPOR) released its Emerging Technologies Task Force report…

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Versta Research Post

NYT Blunders on Sample Size

Readers of this newsletter and blog know how much we value and respect the New York Times.  It is one of the few resources we cite regularly, as it always has relevant, authoritative information that informs our work and that of our clients.  So  my heart sank when I read this description of a new…

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How to Fix Bad Research Reports

How to Fix Bad Research Reports

Last week I learned about a surprising niche of marketing specialists that I never knew existed: Consultants who fix terrible reports written by market research vendors.  Not to toot our horn too loudly, but I received this note from Gary Schmidt, Chief Catalyst of West End Consulting, who does just this type of consulting: Joe,…

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Old Marketing Poltergeists: They’re Ba-a-a-a-ack!

Old Marketing Poltergeists: They’re Ba-a-a-a-ack!

A couple of weeks ago we highlighted the top tier marketing research priorities identified by a select group of corporate executives who are members of the Marketing Sciences Institute, and who represent the corporate-user side of marketing research.  Every two years they vote on where to direct the institute’s research funds for academic research. Not…

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