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Daily Archives: June 21, 2017

Does Starting with a Story Bias Your Findings?

Does Starting with a Story Bias Your Findings?

Data Analysis & Analytics, Public Relations, Survey Design, Turning Data into StoriesBy Joe HopperJune 21, 2017

Two audience members at our LIMRA talk (see Public Studies: Advice for the PR Team and Advice for the Research Team) asked questions about biased research findings. Doesn’t starting with the research story and writing dream headlines lead you down a path of finding or confirming what your internal client wants to hear? I suppose…

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