Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Versta Research Post

When to Use Survey Monkey

Versta Research uses Survey Monkey for its own Versta client satisfaction work.  At the end of an engagement we send clients a link and ask them for an evaluation of our work. Why would a market research firm use such a primitive tool for its own feedback?  Are we like the cobbler who can’t afford…

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Versta Research Post

A Better Way to Get Census Data

The U.S. Census is one of the most useful tools for research and marketing because it tells you how many people fit specific demographic profiles and where they live.  It started out as a simple count of how many people live in each state in order to allocate congressional seats.  But it has since become…

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Versta Research Post

Focus on Solutions in PR Surveys

A public relations client early in my career gave this assessment of my work:  “Joe is strong at highlighting problems, but what I really care about is solutions.”  That was many years ago, after I left university teaching and started doing client work full time.  Her words have stayed with me and deeply shaped the…

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Versta Research Post

Better Data through Better Survey Design

Market researchers complain a lot when they get data back from surveys and see that people have been “speeding” through their surveys or that people are not giving thoughtful responses. But the problem is rarely “bad respondents” – instead the problem is lazy researchers.  When people discover that the survey they just agreed to take…

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Versta Research Post

The Beauty of Conjoint Analysis

One of the cool things about social science and marketing research is that it brings together mathematics and human behavior.  Mathematics is beautiful, elegant, and abstract.  It is much like art.  Human behavior is messy, contradictory, and frustrating, desperately in need of a way to make sense of it.  Bringing the two together – turning…

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Versta Research Post

Three Ways to Improve Online Verbatim Data

Good open-ended questions and thoughtful responses to these questions can yield amazingly rich and insightful data.  But given the generally poor quality of responses to open-ended question in mail surveys, some have speculated that open-ended questions in online surveys would suffer a similar fate. Research seems to show this is not the case.  Further, a…

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Versta Research Post

The Market Research Middlemen

How to Add Value: Provide Insight and Understanding In a provocative new book entitled What Would Google Do? author Jeff Jarvis claims that “Middlemen Are Doomed” because the Internet has made information so easy, accessible, and cheap.  He argues that the Internet links buyers and sellers directly, and it allows buyers to get information and…

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