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Daily Archives: August 2, 2012

Versta Research Post

High Response Rates May Hurt Your Survey

Data Collection, Methods & Tools, Public PollingBy Joe HopperAugust 2, 2012

A couple weeks ago we presented new data showing that response rates continue to decline.  You can now expect that a typical, rigorously executed phone survey will yield a response rate in the single digits. Scientific evidence over the last decade has shown that high response rates do not necessarily yield more accurate surveys.  In…

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