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Daily Archives: July 12, 2012

Versta Research Post

Park Your Demographics at the End

Data Collection, Survey Design, Survey TipsBy Joe HopperJuly 12, 2012

In a typical graduate-level research course on survey methods, students are taught to ask demographic questions about race, ethnicity, age, gender, income, etc. at the end of a survey.  The questions are typically off-topic, and they sometimes scare away respondents who feel such questions are intrusive. But with most surveys now fielded through online survey…

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