Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

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What Do Gen Z Marketing Students Think of Research?

What Do Gen Z Marketing Students Think of Research?

Imagine a class of undergraduate students in business marketing taking their first—maybe their only—marketing research class. What is the toughest part of research for them? After one lecture and an assignment, we asked them, and nobody said math or statistics. We’ve just published the Versta Research Summer Newsletter and our feature article, What Do Gen…

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