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Daily Archives: September 8, 2021

Mobile Phones Still Present Challenges for Market Research

Mobile Phones Still Present Challenges for Market Research

Data Collection, SamplingBy Joe HopperSeptember 8, 2021

A cool thing about the National Health Interview Survey (a gold standard survey conducted by the National Institutes of Health) is that it continuously tracks telephone access within the U.S. population. In particular, it tracks what type of access people have, which is essential for pollsters and researchers who need to find survey samples that…

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