Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

How to Write Surveys: 25 Best Practices

How to Write Surveys: 25 Best Practices

In our fall newsletter we purposely glossed over the “standard” best practices in writing surveys that one typically reads about in text books or learns in research methods classes. We wanted to give you a deep-dive into our own five last steps in writing a questionnaire that focused on advanced topics like randomization, programming logic,…

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A Good Methodology Page Sways (Some) Readers

A Good Methodology Page Sways (Some) Readers

What do you do when faced with a skeptical audience of business executives who are predisposed to disagree with your research findings? It is tempting to leave out the boring methodological details of how your research was conducted, who you interviewed, your assessment of the data’s validity and reliability, and so on (“Toss all that…

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Five Last Steps in Writing a Questionnaire

Five Last Steps in Writing a Questionnaire

In quantitative survey research, the questionnaire affects nearly everything else that is critical to a study: the data, the analysis, and the findings. And because of this, writing surveys is the component of research that requires more on-the-job experience than any other. It requires thinking on multiple levels about all other aspects of the research…

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