Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

The Best Way to Get Better Survey Data

The Best Way to Get Better Survey Data

The best way for you to get better survey data is to fix, optimize, and strategize your survey design. How? Abandon rote templates. Give up complexity. Think ahead to your analysis. Above all, put yourself in the shoes of a respondent. We market researchers complain when we get data back from surveys and see that…

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The Error in Your Smartphone Surveys

The Error in Your Smartphone Surveys

Any good researcher should agonize over mode effects in surveys. Mode effects are differences in statistical estimates caused by the “mode” through which respondents take a survey. If there are mode effects, then how the survey is conducted (by telephone, online, through a smartphone app, in person, or by mail) will affect the results, requiring…

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How to Beat Online Surveys with Old-Fashioned Paper

How to Beat Online Surveys with Old-Fashioned Paper

Conducting surveys with your own customers is surprisingly difficult anymore. Phone options are dead, and online surveys are tough, because nobody answers or responds anymore. So what’s a researcher, strategist, or marketing professional to do? How about conducting a paper-based mail survey. It sounds crazy, but we just did it, and it succeeded beyond what…

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Versta Research in the News

Versta Research in the News

The Versta Research spring newsletter comes out this week, and highlights some of the work we have done that is in the news and recently published. Here is a sampling: New Index for HR Management Launched Versta Research was commissioned by The Standard to develop its Absence and Disability Readiness Index, launched in March 2019,…

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