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Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.
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Personas are fictional representations of customer types, but they reflect the demographics, behaviors, goals, and motivations of people derived from real data.
In a test of the powers of AI, here is an impressive poem it wrote about market research. It’s worth a smile. But it’s not poetry.
A recent study shows that team translation is superior for accurate survey translation, but that less accurate translations will work just as well in terms of survey measurement.
An article in The New Yorker claimed that a hundred years ago most Americans died in their mid-fifties. Alas, they were fooled by a statistic and the claim is not true.
Here is a brief summary of the Versta Research Spring 2023 Newsletter, which outlines five research lessons that have transformed marketing research during the pandemic years.
We sometimes advise against multiple-select questions, believing that respondents give less attention to each item in the list. New eye tracking research suggests we might be wrong.
Cell phone dialing is now essential for phone surveys, just as mobile-optimized surveys are essential for online surveys. A lot of market research continues to ignore this.
It is magical thinking to believe that charts and graphs and fancy new tools for data visualization will solve the challenge of finding insights in data.
Versta Research has a new way of asking about race and ethnicity on surveys, and it is reducing respondent confusion and complaints by 80%.
This article outlines the six measurable dimensions of brand authenticity — established in academic research — that you should include in any survey of brand authenticity.