Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

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A Checklist for Testing Surveys

A Checklist for Testing Surveys

We recently offered an article about needing to “punish test” surveys lest you end up with a mess of mistakes like text piping that fails, or survey layouts that do not to adapt to user devices. But how do you actually punish test a survey? The best way, we think, is to start with a…

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How to Use Surveys for Thought Leadership on a Shoestring Budget

The Quirk’s Deck

Thank you for your interest in our July 16, 2020 presentation at the Quirk’s Event! Here is the deck we used for that presentation. Feel free to download and circulate. Soon, we will have a full video of the presentation available, as well. It will be part of the Summer 2020 Versta Research Newsletter. If…

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The Best New Tool for Fixing Your Research Reports

The Best New Tool for Fixing Your Research Reports

Quite by accident, I just discovered the best new tool for reading and fixing research reports: the Read-Aloud function in Microsoft Office programs. It helps spot typos, missing or extra words, misspellings, grammatical mistakes and awkward phrases — everything I need to fix my writing before finalizing and sharing written text about research and surveys…

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Focus on Solutions in PR Surveys

Focus on Solutions in PR Surveys

A public relations client early in my career gave this assessment of my work:  “Joe is strong at highlighting problems, but what I really care about is solutions.”  That was many years ago, after I left university teaching and started doing client work full time.  Her words have stayed with me and deeply shaped the…

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Slow Down! Your Survey’s Too Fast.

Slow Down! Your Survey’s Too Fast.

It is possible now to get thousands of responses to a survey overnight so that you can turn around research results as quickly as your managers and clients want. Would you trust the findings? I hope not. Suppose you want a general population survey that truly represents all U.S. adults. You will need to ensure…

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