Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

New Methods and Resolutions for 2014

New Methods and Resolutions for 2014

Versta Research’s winter newsletter comes out next week, which will focus on some new approaches to faster (and cheaper) market research.  In the meantime we have been thinking a good deal about where to invest in new methods and innovation during the coming year so that we continue to make our work better and smarter…

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How to Publish Your PR Research

A few weeks ago, The Patient, a peer-reviewed medical journal, published an article based on findings from two surveys conducted by Versta Research.  This follows on the heels of a poster presentation last June at the annual meetings of the American Diabetes Association (ADA), and another one just prior to that at meetings sponsored by…

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Ignorance Drives Market Research

Or at the very least, ignorance should drive market research because fundamentally research should be about findings answers to questions that we do not already know. This idea for focusing on “ignorance” is inspired by a book published last year called Ignorance: How It Drives Science, by Stuart Firestein.  Applied to our industry, the argument…

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Versta Research Post

AP Finally Moves to Online Polling

The Associated Press (AP) announced last month it is moving all of its public opinion polling from phone surveys to online surveys.  This is progress, because over the last decade AP has been one of a handful of media holdouts (along with ABC News and The New York Times) who have insisted that only phone-based…

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Versta Research Post

Polling Group Gives Nod to Online Surveys

The purists in the polling industry who have always insisted that only probability sampling is valid may finally be accepting that their methods are dead. This is one happy conclusion I draw from the debate over AAPOR’s recent task force report on non-probability sampling, which is nicely summarized (and debated) as the lead article of…

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Versta Research Post

The Best Statistics Software

 There was a recent online discussion among colleagues who are active in the American Association for Public Opinion Research (AAPOR) about experiences with and recommendations for survey analysis and statistics software.  Many noted that traditional commercial software is getting extremely expensive, but that newer options do not always have the same capabilities that many of…

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Crazy Ways to Get Close to Your Data

Crazy Ways to Get Close to Your Data

This picture sits on my bookshelf, right next to my computer monitor, and reminds me all day long about the importance of getting close to your data.  It was one of my first research jobs out of college, working for Tom Greene at St. Lawrence University.  We hiked up mountains in the Adirondacks, waited at…

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