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Daily Archives: September 23, 2015

Read Your Questionnaires Out Loud

Read Your Questionnaires Out Loud

Data Collection, Survey Design, Survey TipsBy Joe HopperSeptember 23, 2015

In our experience, the people who write the best questionnaires are researchers who spend their time immersed in complex survey methods and quantitative analysis but who focused on qualitative research earlier in their careers. Why? Because they are deeply sensitive to the dual objectives of survey design, namely: (1) Elicit data in specific ways and…

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