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Daily Archives: October 14, 2015

Gallup Gives Up as Phone Surveys Fail

Gallup Gives Up as Phone Surveys Fail

Data Collection, Future Trends, Public PollingBy Joe HopperOctober 14, 2015

If ever there were evidence that phone surveys are dead, it’s this: Gallup, the undisputed king of telephone polling for decades, has withdrawn from the race. The firm announced last week that it will not conduct candidate polling for the 2016 presidential election. This comes after the miserable failure of its polling in 2012, which…

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