Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Talking about Infographics at LIMRA

Talking about Infographics at LIMRA

  Tomorrow we’re giving a talk at LIMRA’s annual Marketing and Research Conference in Baltimore. The topic? Creating spectacular infographics for market research. It builds upon our Newsletter article from last July, and upon our subsequent top-five article in Quirk’s. And thanks to our own Peter Kowalski, who has extraordinary talent designing infographics for research,…

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Define Millennials Using These Years

Define Millennials Using These Years

I’ve never been a huge fan of talking about generations like Baby Boomers, Gen Xers, or Millennials.  Age differences make sense to me.  But the dividing lines between “generations” commonly used in the media and in our industry seem so arbitrary.  In fact, those dividing lines put me in the same generation as my aunts…

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Beautiful (and Mostly Accurate) Venn Diagrams

Venn diagrams are useful conceptual tools, which is why business people love them, and why programs like Word and PowerPoint incorporate them into their suite of “smart art” tools.  But as useful as they are conceptually, Venn diagrams are also maddeningly tricky and problematic for data visualization. One reason is that accurate Venn diagrams are…

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Quick-Testing Surveys for Mobile

Quick-Testing Surveys for Mobile

If you are not testing all of your surveys for how they function on mobile, you absolutely should be.  Almost half of respondents in our most recent U.S. census-rep survey completed the survey on mobile devices.  This included 30% who completed it on phones, and 17% who completed it on tablets. Here is a quick…

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Yes, You Can Use Grids on Mobile Surveys

Yes, You Can Use Grids on Mobile Surveys

Sometimes technology moves so fast it solves a problem before we solve it in other ways.  Such is the case with grid-type questions and mobile surveys.  People are doing surveys on mobile devices all the time now, so researchers are finally re-thinking how to design surveys.  Getting rid of grids has been one mantra of…

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How to Keep Innovating Your Research Methods

How to Keep Innovating Your Research Methods

If you ever have trouble separating all the hype of new methods and technology from the reality of whether those methods work, turn to the sober and decidedly non-hyped world of academic research.  Some of the smartest people in the world build their careers by pursuing scientific research about research methods.  They publish their results…

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Squeezing More from Your Open-Ends

Squeezing More from Your Open-Ends

A perennial problem with open-ended survey questions is that respondents are lazy.  It takes time and effort to think of good answers.  And if the survey is self-administered online or on paper, it takes time and effort to write them out. But there are several things a savvy researcher can do.  One of them is…

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Thinking Neuroscience? Just Use Twitter.

Thinking Neuroscience? Just Use Twitter.

I resist the idea of using Twitter for research because I do not know anyone beyond journalists, PR people, and marketing folks who actually use Twitter. Well, that’s a terrible reason to dismiss a potentially rich source of data, especially because one premise of survey research is that small parts can represent the whole.  My…

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