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Daily Archives: June 15, 2016

The “Disney Experience” of Market Research

The “Disney Experience” of Market Research

Best of Blog, Data CollectionBy Joe HopperJune 15, 2016

One thing that impressed me about my recent trip to Disney World (for Versta Research’s presentation on infographics at LIMRA’s annual market research conference) was this: It felt nice not to be badgered at every “touch point” for survey feedback about how they were doing. Indeed, Disney World is known for taking customer experience to…

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