Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.
Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.
First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.
Want to stay at the very top of your professional game and gain a significant edge over competitors? Want to dazzle colleagues with real insights that nobody else is yet discussing? Look no further than the Ivory Tower. Throughout the year our academic colleagues are producing a treasure trove of ideas and knowledge based on…
Even if you don’t care about political polling, or the fact that Gallup consistently overestimates support for Republican candidates, it is worth paying attention to how Gallup is trying to fix its problems with surveys and polling. They are not happy with how poorly their polls have fared (who would be?), and they have teams…
Or maybe we should say: why vendors SHOULD do everything twice BEFORE their work hits your desk and you send it back because you found errors. When it comes to something as complex and exacting as market research or public opinion polling, there are almost certainly mistakes the first time around. If a company does…
As market researchers pay more and more attention to the need for compelling data visualizations, Hans Rosling’s work with interactive data is becoming a catalyst for a fascinating new type of data visualization: animated statistical graphs. He uses them to show world social and economic trends over time, and the effect is exceptionally powerful. Here…
A few years back, some researchers were predicting that social media would cause a seismic shift in how we conduct brand research, customer satisfaction tracking, innovation research, and so on. Others were not so sure, arguing that the fundamentals of data collection and analysis will always be the same. Both sides were represented on a…
If you have ever been called to participate in a phone survey, you probably know the routine where you hear a question and then jump in with an answer. A good interviewer will remind you that she needs to read the entire question and all the answer options just to be sure that you offered…
I rarely miss the world of academia after having jumped ship twelve years ago, but one thing I always appreciated was that teaching involved distilling ideas down to their simplest and most essential form. Students often led the way for me, asking questions that forced me to clarify, deepen, and condense. So it was again…
It’s our job to deliver bad news as well as good news, right? To tell clients what they’re doing wrong so they can fix their problems and leap to the next level of profitability, right? Why would they spend money collecting data if they just wanted to hear how much customers love them? In fact,…
It is hard to find an appropriate use for Google Surveys, because, as we outlined in a review article last fall, its capabilities are limited. But last week we needed a quick incidence test of how many U.S. adults own a certain type of investment product. Google Surveys seemed perfect. It was not fast, by…
We’re all for ditching research when you have strong intuitions about your business and have no pressing questions that need to be answered. But too many business leaders are now following in the footsteps of Steve Jobs who was notorious for believing that consumers can’t tell you what they want. Aggressively ignoring market research has…