Versta Research Blog

Versta Research Blog

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Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

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Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Versta Research Post

Pigeons Beat People on Probability Problems

The hardest part of quantitative market research is not that it involves numbers, math, or even statistics, but that it involves complex problems in probability. Over the past several years, psychologists have been documenting how difficult it is for us humans to solve even “simple” probability problems.  One fascinating example is a puzzle known as…

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Versta Research Post

Have a Cookie with Your 401(k)

Recent social psychological research on consumer decision making suggests that making choices and deciding among alternatives depletes mental energy.  With each choice we make, it gets harder and harder to make the next choice, and our brains start looking for “shortcuts” to make the task easier.  The research, reported this week in The New York…

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Versta Research Post

Smartphones Matter More than Cell Phones

The most recent government estimates of cell phone usage among U.S. households were released a few weeks back, and the pace at which landline usage is disappearing is astonishing.  Here are just some of the numbers: Thirty percent of U.S. households do not have a landline telephone An additional 16% have a landline telephone, but…

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Versta Research Post

Cell Phones May Double Your Survey Costs

These days most researchers agree that if you want to do a random sample phone survey of the U.S. population, you ought to include cell phones.  More than one-quarter of the population do not have landline telephones at home.  Those who do have landline telephones are less likely than ever to answer them, and less…

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Versta Research Post

The Pitfalls of Auto-Coding Text Responses

An issue we continually struggle with at Versta Research is how to automate the research process and leverage new technologies without losing the essence of what good research does.  Good research does not report data, build charts, or generate dashboards. It learns, answers new questions, interprets data, and helps users focus on information and findings…

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Versta Research Post

The Most Persuasive Way to Present Data

How statistics are calculated and presented has a huge effect on how audiences interpret information and make decisions.  A recent study about medical decisions based on drug efficacy data highlights the critical importance of how you turn your data into stories, no matter what industry.  The research shows that different stories, all of them true…

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Versta Research Post

Top 5 Picks: Best Articles on Market Research

Versta Research just hit a magic number: 100.  That’s the number of articles we have written to help our clients and their colleagues keep abreast of important trends in market research.  If your market research supplier is not providing ongoing thought leadership in design, methods, and analytics, then what are the chances they are bringing…

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Versta Research Post

Fifteen Basics of “Brand Smart” Research

This past week the American Marketing Association in Chicago held its 2011 annual BrandSmart conference, bringing together top-level marketers from companies such as Groupon, Motorola, Allscripts, Cars.com, Deloitte, Coldwell Banker, Accenture, Hospira, Walgreens, Blue Cross Blue Shield, Grainger, Morningstar, and many others, all of whom shared the newest strategies and case studies for brand building…

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