Versta Research Blog

Versta Research Blog

About Versta

Versta Research is a marketing research and public opinion polling firm that helps you answer critical questions with customized research and analytical expertise.

Explore Versta

Versta Research Blog

Explore industry trends, research methods, and tips for your own research projects in the Versta Research Blog. All opinions are our own, and some may change over time.

First time reader? Check out the Best of the Blog for the most popular posts from almost 10 years of blogging. We’re glad you’re here.

Versta Research Post

Tips for Sampling from Online Panels

Versta Research is a strong advocate for using online panels for surveys.  As telephone usage and technology have changed, phone surveys are increasingly difficult and expensive, and they are not necessarily more rigorous than other methods. But that doesn’t mean “anything goes” when it comes to fielding market research surveys and public opinion polls through…

Read the rest of this entry
Versta Research Post

The One Question You Need on Your Survey

Friends often solicit from me quick advice about conducting do-it-yourself customer satisfaction surveys.  What questions should they ask?  How many questions should they ask?  What measures and scales should they use?  And, of course, shouldn’t they be using NPS (Net Promoter Score) like everyone else? I tell them that, by far, the most useful question…

Read the rest of this entry
Versta Research Post

Best Practices for Using Statistics in PR

One powerful way to gain visibility and credibility in your marketplace is by sponsoring survey research that documents problems and solutions in areas where you have expertise.  To be successful, it requires (1) rigorous research carefully designed to uncover the right topics, and (2) savvy PR work that uses data to tell a credible and…

Read the rest of this entry
Versta Research Post

The Problem with MaxDiff

MaxDiff is a powerful method and it is increasingly popular among market researchers.  But it is not always the best choice for measuring the importance of attributes, and here’s why. Suppose you want to measure the importance of 12 attributes for a new product or service.  If you know ahead of time that consumers are…

Read the rest of this entry
Versta Research Post

Nielsen’s Legacy: Tons of Data

Earlier this month Arthur C. Nielsen, Jr. died.  He left behind a giant and reputable market research company and a brand name recognized throughout the world.  The A.C. Nielsen company was started by his father and in its early years tracked the sales of goods through grocery and drug stores.  The company then moved into…

Read the rest of this entry
Versta Research Post

Making Data Apply to Real People

Many of us have uneasy feelings when reading statistics that presumably apply to ourselves and our own lives.  Often the statistics do not seem to “fit” and seem to misrepresent the lives of real people from which the statistics are derived.  It is with good reason that we chuckle when someone tells us that the…

Read the rest of this entry
Versta Research Post

7 Ways to Spot Bad Data

In response to last week’s newsletter, Is Your Research Good Enough for The New York Times?, which discussed hurdles of getting online survey research reported by some news organizations, a customer reminded us that online surveys can be difficult to sell internally as well.  Too many people have been burned by junk data from online…

Read the rest of this entry
Versta Research Post

Using Avatars & Robots for Survey Research

Two researchers at the U.S. Census Bureau recently outlined an emerging innovation in survey research that could reverse the trend towards passive, boring, self-administered surveys that characterizes much online research.  The idea is to use internet avatars in real-time interviewing with survey respondents. Beyond just the heightened interest of having an animated survey, the avatars…

Read the rest of this entry