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Daily Archives: July 19, 2012

Versta Research Post

Response Rates Fall to New Low

Data Collection, Public Polling, SamplingBy Joe HopperJuly 19, 2012

Survey response rates are now staggeringly low—in the single digits.  A typical response rate for a relatively high-budget, carefully executed phone survey is merely 9%, down from 36% just fifteen years ago.  Here are the numbers from research conducted earlier this year by the Pew Center: If you want to throw money at a survey…

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