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Daily Archives: January 30, 2013

Versta Research Post

Tips on “Reverse Wording” Survey Questions

Survey Design, Survey TipsBy Joe HopperJanuary 30, 2013

It is good to use multiple survey questions to measure a particular attitude or opinion, and for many years experts on survey design recommended reversing the wording on some questions to get a stronger and more valid measure.  For example, if we want to measure retirement confidence we might ask respondents how much they agree…

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