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Daily Archives: May 24, 2012

Versta Research Post

Six Ways to Identify Bad Survey Data

Data Analysis & Analytics, Data Collection, Methods & ToolsBy Joe HopperMay 24, 2012

Bad data is worse than no data.  With no data, at least you have intuition and experience to rely on.  Bad data, on the other hand, will result in “findings” that are likely to spoil important decisions. With most surveys fielded online nowadays, we have lost the opportunity for phone (or in-person) interviewers to assess…

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