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Daily Archives: January 15, 2020

There Is No Anonymous Research Anymore: How Algorithms Can Find You

There Is No Anonymous Research Anymore: How Algorithms Can Find You

Data Analysis & Analytics, Data Collection, SamplingBy Joe HopperJanuary 15, 2020

In our company we nearly always try to keep data collection “anonymous.” This means that for most of our surveys we intentionally do not know the identity of who participates (though our sample providers do). We rarely ask for any type of identifying information, not even a first name. If for some reason we have…

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