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Daily Archives: February 5, 2020

If Truth Matters, Prove It with a Survey

If Truth Matters, Prove It with a Survey

Public Polling, Sampling, Turning Data into StoriesBy Joe HopperFebruary 5, 2020

The New York Times’ recent brand and marketing campaign is all about Truth. Well, if Truth really matters, then they desperately need a good old fashioned survey to back their flimsy claims in a recent article about how small business owners view the candidates running for president. In a front-page article of the business section…

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