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Daily Archives: May 1, 2013

Versta Research Post

Telling Clients What They Want to Hear

Presenting Research, Turning Data into StoriesBy Joe HopperMay 1, 2013

It’s our job to deliver bad news as well as good news, right?  To tell clients what they’re doing wrong so they can fix their problems and leap to the next level of profitability, right?  Why would they spend money collecting data if they just wanted to hear how much customers love them?  In fact,…

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