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Daily Archives: April 19, 2013

Versta Research Post

Research Could Have Spared J. C. Penney

Resources and Recommendations, Topics in MarketingBy Joe HopperApril 19, 2013

We’re all for ditching research when you have strong intuitions about your business and have no pressing questions that need to be answered.  But too many business leaders are now following in the footsteps of Steve Jobs who was notorious for believing that consumers can’t tell you what they want. Aggressively ignoring market research has…

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