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Daily Archives: October 25, 2012

Versta Research Post

The “Push-for-Story” Approach to Research

Methods & Tools, Turning Data into StoriesBy Joe HopperOctober 25, 2012

Last week when we took Google Surveys for a test drive, we did not mention one disturbing aspect of their tool.  It does not affect how you would use the tool, but it is worth talking about because Google unfortunately perpetuates the false notion that technology and tools can generate insights at the mere click…

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