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Daily Archives: October 31, 2012

Versta Research Post

Got Too Many Elephants in Your Focus Group?

Data Analysis & Analytics, Methods & Tools, New Products and Innovation, Sampling, Survey DesignBy Joe HopperOctober 31, 2012

By elephants, we mean Republicans.  Or maybe you have too many Democrats.  Maybe it keeps going back and forth, which is the problem that Gallup sometimes has.  In the spirit of learning all we can from election season polling, this week we focus on whom to include (or exclude) in your research, analysis, and market…

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