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Daily Archives: September 13, 2012

Versta Research Post

Dilbert Does Predictive Analytics

Data Analysis & Analytics, FunniesBy Joe HopperSeptember 13, 2012

We love this cartoon because it raises such interesting issues about probability and prediction in market research. Here’s a quiz.  Suppose you own a retail store and want us to help predict which customers that come through the door will buy.  You want to focus your sales efforts on the best prospects.  We do our…

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