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Daily Archives: September 21, 2012

Versta Research Post

5 Research Lessons from Election Season Polling

Data Collection, Future Trends, Methods & Tools, Public Polling, Public Relations, Sampling, Survey DesignBy Joe HopperSeptember 21, 2012

During a presidential election year there is no escaping the flurry of public opinion polling and the intense scrutiny that surveys get from the media. But love it or hate it, there are excellent reasons to pay close attention to this year’s political polling.

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