Versta Research Celebrates Five Year Anniversary
March 31, 2014
Versta Research celebrated its five year anniversary in the first quarter of 2014, reporting strong annual growth from both current and new lines of business. Ongoing engagements include work for a variety of organizations, including Fortune 500 companies, entrepreneurial startups, public relations and marketing agencies, not-for-profit organizations, and other specialized research firms.
“Five years is a significant milestone for us,” said Joseph Hopper, president of Versta Research. “We’re hitting ambitious business targets and establishing meaningful goals. We’re growing and taking on new kinds of work where we can really make a difference to our clients. Most importantly, we continue to be focused on internal and external growth for the sake of enhancing what we can do and offer to our clients.”
Recently the company’s work has focused on topics in financial services and insurance, healthcare and pharmacological treatments, employee engagement, information technology, and news media. Versta Research specializes in customized market research for strategic decision making, as well as for media distribution and publication.
The company has continued to grow its staff and capabilities in areas of advanced analytics, decision modeling, and in-depth interviewing. Versta Research has also continued its active engagement and leadership in non-research communities through organizations such as the American Marketing Association and the Public Relations Society of America.
“The harder and the more visible the problem, the more excited we get,” Hopper said. “We have an exceptionally strong position in the market with our background, experience, and specialized capabilities that turn data into stories. Our first five years have been great. We’re even more excited about what the second half of a decade will bring.”
About Versta Research
Versta is a firm specializing in customized market research and public opinion polling. It helps clients understand their customers, prospects, and competition with expertise and academic brainpower. And it helps clients communicate that research to managers, clients, reporters, and the audiences they need to reach.