Versta Research Celebrates Third Year of Turning Data into Stories
March 31, 2011
Versta Research today announced a successful close to its 2010 fiscal year with strong growth underway as it celebrates its third year of operations. In addition to continuing relationships and work that began in 2009, Versta reported new client work and relationships that accounted for over half its revenue during the year. This includes work for a variety of businesses, including Fortune 500 companies, entrepreneurial startups, public relations and marketing agencies, and other specialized research firms.
“We had ambitious business targets and meaningful goals for what we wanted to achieve in 2010,” said Joseph Hopper, president of Versta Research. “We achieved those goals. Most importantly, we focused on internal and external growth for the sake of enhancing what we can do and offer to our clients.”
The company has been growing its capabilities particularly in areas of advanced analytics, decision modeling, secondary data analysis, and in-depth interviewing. At the same time, it is increasingly engaged in non-research communities through professional work with groups such as the American Marketing Association and the Public Relations Society of America. Hopper has been leading the market research group of the AMA in Chicago since 2010.
“Looking to the rest of 2011, we will continue to lay a strategic foundation of additional staff, expertise, and infrastructure to support a growing and deeper client base,” Hopper said. “We believe we have a strong position in the market with a solid base of experience and intellectual capital that can solve difficult research problems. Moreover, we know how to turn data into stories. That’s the missing piece that clients tell us they need the most, as research does not get used without it.”
About Versta Research
Versta is a firm specializing in customized market research and public opinion polling. It helps clients understand their customers, prospects, and competition with expertise and academic brainpower. And it helps clients communicate that research to managers, clients, reporters, and the audiences they need to reach.