Versta Research to Speak at 2016 LIMRA Marketing and Research Conference
March 15, 2016
Joe Hopper, president of Versta Research, will be sharing ideas and best practices for turning data into stories at this year’s LIMRA Marketing and Research Conference. LIMRA is a worldwide research organization comprised of over 850 member financial services companies. The 2016 conference will be held in Orlando, Florida from June 1 through June 3. Hopper is slated to speak on Thursday afternoon.
Research Be Nimble, Research Be Quick! is the title of this year’s invited presentation panel, which will include additional speakers from Principal Financial Group, Unum, and Ameritas. LIMRA describes the session as a showcase of “best tips, tools, and tricks to meet the needs of your organization quickly and efficiently, including another look at last year’s very popular session on infographics.”
“I am really glad that our LIMRA presentation last year was such a hit,” said Hopper. “And I am doubly glad to be sharing our ideas again for effective market research.” The presentation will focus on using infographics to communicate market research findings within an organization quickly and compellingly.
At Versta Research, the goal of infographics is to develop a one-page, visually compelling summary of key findings. Infographics are not replacing reports. Instead they are being used to tell easy-to-grasp stories that generate intense interest in learning more. Hopper will demonstrate with examples from research on topics ranging from finance and healthcare to IT and media consumption.
In addition, Versta Research has created an “infographic about infographics” to accompany the presentation. It outlines eight tips for spectacular research infographics, embodying each of those tips within the infographic itself. It is available as a free download on the Versta Research website.
About Versta Research
Versta is a firm specializing in customized market research and public opinion polling. It helps clients understand their customers, prospects, and competition with expertise and academic brainpower. And it helps clients communicate that research to managers, clients, reporters, and the audiences they need to reach.