Versta Research Welcomes Peter Kowalski to Staff
July 1, 2013
Versta Research announced today the addition of Peter Kowalski to its staff. Peter is joining the company to head up all project management for Versta’s healthcare, public relations, financial, and business services lines of business.
“Peter has a unique depth of experience in core areas to help our clients,” said Joe Hopper, president of Versta Research. “He is seasoned project manager who expertly handles all types of fieldwork and data management from beginning to end. Most importantly, he is passionate about making sure research protocols are airtight, ensuring that the data we work with are one hundred percent correct.”
Kowalski joins Versta Research with eight years of experience in managing successful survey research and media measurement programs for marketing, communications and public relations in industries including higher education, pharmaceuticals, healthcare, financial services and consumer-packaged goods. His work in media measurement includes the development of new research methods to adjust for changing behaviors in news media consumption and developing reliable content analysis techniques for analyzing social media content. He has a degree in Public Relations from the University of Southern California Annenberg School for Journalism.
“Versta Research has grown at a rapid pace in the last five years, and having Peter head up our project management will mean that we can grow in a way that continues to help clients and serves them even better. We’re excited about the years to come with Peter on board.”
About Versta Research
Versta is a firm specializing in customized market research and public opinion polling. It helps clients understand their customers, prospects, and competition with expertise and academic brainpower. And it helps clients communicate that research to managers, clients, reporters, and the audiences they need to reach.