Versta Research Tops Quirk’s 2014 “Most Read” Article List
December 22, 2014
Quirk’s today offered a “best of” year-end newsletter that highlighted the top articles its 38,500 subscribers viewed during 2014, which included Versta Research’s How to Make Spectacular Infographics published in October. The article offers tips and tricks and how-to insights based on Versta’s company-wide initiative launched last fall to develop an infographic summary of research findings for every project.
The article first appeared in the Summer 2014 Versta Research Newsletter. Then in October, Quirk’s re-published a version of the article in its e-newsletter. “In just three months this became one of their most-viewed articles of the year,” said Joseph Hopper, president of Versta Research. “It is good to know we’re producing the kind of research and insights that our colleagues and customers really value.”
The article reviews the tools available for do-it-yourself infographics, and then shares an approach to conceptualizing and designing content and layout. The goal is to develop a one-page, visually compelling summary of key findings that tells an easy-to-grasp story, generating interest in learning more about the research.
“Despite some initial resistance on our part, we’ve become big believers in how effectively infographics can help us and our clients sell research to internal audiences and business partners,” Hopper said. “Infographics are helping us ensure that many months of painstaking research and analysis really pay off.”
A copy of the newsletter article is available on the Versta Research website at https://www.verstaresearch.com/newsletters/how-to-make-spectacular-infographics/. The Quirk’s re-publication is available at http://www.quirks.com/articles/2014/20141025-1.aspx.
About Versta Research
Versta is a firm specializing in customized market research and public opinion polling. It helps clients understand their customers, prospects, and competition with expertise and academic brainpower. And it helps clients communicate that research to managers, clients, reporters, and the audiences they need to reach.