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Daily Archives: December 15, 2011

Versta Research Post

42 Smart Applications of Marketing Research

Resources and RecommendationsBy Joe HopperDecember 15, 2011

We recently received and reviewed an excellent book summarizing practical findings from academic marketing research.  It is called Consumer Insights: Findings from Behavioral Research. It is published by the Marketing Science Institute and we highly recommend it.  Why is it so good and useful for corporate researchers and marketers? It provides a quick overview of…

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