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Daily Archives: January 13, 2016

Consumers Who Help Predict Failure

Consumers Who Help Predict Failure

New Products and Innovation, SamplingBy Joe HopperJanuary 13, 2016

Early customer feedback, especially in multiple forms and from multiple channels, can make or break the success of a new product or service. But it turns out that not all customer feedback is created equal. Some people have a knack for grasping new ideas, seeing how products might be used in novel ways, or imagining…

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