Versta Research, a leading marketing research and public opinion polling firm, proudly announces the 12th anniversary of its founding in 2009. During that time, Versta Research has established itself as a trusted provider of data-driven insights, offering rigorous research and deep understanding for its valued clients.

The company was founded by Joseph Hopper, Ph.D., after a decade of applied market research in areas of financial services, healthcare, and thought leadership. Prior to that, Hopper’s background included five years as a faculty member at the University of Chicago and National Opinion Research Center (NORC), where he taught courses in social theory and conducted new research on family and health with grants from the National Institutes of Health (NIH).

Since Versta Research’s founding, its primary focus has been on designing and delivering customized market research and analytical expertise that answers clients’ questions and that speaks to their business needs. By designing studies that transform raw data into compelling narratives, the company empowers clients to effectively communicate those answers to their target audiences.

“The name Versta derives from the social science method of Verstehen,” Hopper explained, “which means literally to understand. Our approach focuses on the rigors of data, research design, and statistical analysis but also on the role of language, context, meaning, and interpretation.” Versta Research excels in utilizing data and facts to gain deep insights into people’s experiences and their environments.

“Versta Research prides itself on being a research partner that invests in the success of its clients’ projects, providing smart, creative, and flexible solutions to their critical challenges,” Hopper added.

As a testament to its commitment to excellence, Versta Research maintains active membership in important industry associations, including the American Association of Public Opinion Research (AAPOR), the American Marketing Association (AMA), and the Insights Association. It helps keep the company at the forefront of industry trends and developments, and by adhering strictly to these organizations’ industry standards, best practices, codes of ethics, and codes of professional conduct in marketing research, Versta Research ensures the highest level of integrity and professionalism in its operations.

Throughout its 12-year journey, Versta Research has stayed true to its core values of delivering in-depth research, smart insights, and dependable analysis to a select and focused client base. The company has established itself as a trusted partner for businesses seeking robust and meaningful market research insights.