Skip to content
  • Versta Research Blog
  • Versta Research Newsletter
Blog & Newsletter
Versta Research
Market research and opinion polling.
Versta ResearchVersta Research
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Knowledge
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • Press Releases
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact
Search:
  • Home
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Knowledge
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • Announcements
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact

Daily Archives: February 18, 2010

Versta Research Post

Research Should Focus on Your Customers, Not on Your Products

Future Trends, New Products and InnovationBy Joe HopperFebruary 18, 2010

An article in the most recent issue of the Harvard Business Review (“Rethinking Marketing”) argues that marketing is shifting from being product-centric to being customer-centric.  The old method was to develop a portfolio of products, build a team around each product, find the customers who need that product and market it to them.  The emerging…

© 2023 Versta Research, Inc. | Privacy Policy | Contact

Go to Top