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Daily Archives: February 4, 2011

Versta Research Post

Allstate’s PR Misstep with a Silly Study

Public RelationsBy Joe HopperFebruary 4, 2011

Research can be powerful for PR efforts because new data and analysis often help anchor a story with facts and figures that have a deep interest and appeal to readers.  But if the research is not clearly designed to support key messages in your PR plan, you may find yourself apologizing to managers for a…

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